What to write

I have a strange feeling when I start to be a blogger and try to write something. First thing that bothers me is who are going to read my stuff, clients and potential clients? Does this mean I cannot really write something bad about them or complain the difficulty of the cooperation? If this is true, what else can I write? If it is not for the clients, why I create the link in our firm website? To think through this I have to go back to the initial idea of setting up this blog.

We are living in an ambiguous world. People like to make things unclear, and benefit from the doubtfulness and uncertainty. If you spend couple seconds to think over what you see on the TV advertisements, you will know what I mean. For my profession in China, this is extremely true. There are lots of so-called internationally noted firms around. They are doing pretty good business in this country. But who exactly are those guys behind the international firms? What exactly have they done to make them famous? At least, I do not know and I doubt the clients know. I understand, sometimes, the ambiguity is intended. But I do not like ambiguity.

Here is the reason why I am writing blog and linking it to our firm website. This blog, as my work notebook, is going to record the joy and grief, the happiness and the sadness, the excitement and discouragement in the project design process. I want to the clients to know me, I mean, know me as an individual designer who has both good and bad things to say about them.

Obviously, I am not brave enough to completely get rid of ambiguity, so I write this post in English.